The integrated project "Modern tools for teaching and research activities of the Institute of Literary Research of the Polish Academy of Sciences and the Institute of Polish Philology at the Faculty Of Humanities of Cardinal Stefan Wyszyński University in Warsaw" (No. PPI / NPZ / 2018/1/00065) assumed a series of activities based on the cooperation of Partners and synergy of their potentials. The idea of the project was to use modern digital marketing strategies and interdisciplinary tools to promote the scientific and didactic activities of IBL PAN, IFP WNH UKSW and - ultimately - other Polish and foreign Polish studies included in the framework of "Geopolonistics", created according to the idea of prof. Magdalena Popiel (president of the International Association of Polish Studies).